December 30, 2013

Your Website: It’s Not “If You Build It They Will Come”

Your Website: It's Not "If You Build It They Will Come"

Your Company Website is not just as simple as:  “If You Build It, They Will Come”

Not unless you tell them where you are and how to get there!  Makes sense, right?

It’s more like:

#1. If you build a professional looking website that reflects your business’s Product or Service.
#2. It offers something to the potential customer that is of value (ie: professionalism/credibility, deals/savings ect).
#3. You have to let them know you exist & how to get there!

“Then they will come!”

Unfortunately, people that are new to the internet & just had a website created for them by a friend, themselves or even a web company, tend think that they will automatically be inundated with new business right away, with no efforts of marketing their new website. Unfortunately the internet medium is far different then other mediums such as TV, or print that they may have been used too. Sure it’s possible that with TV or print you might expect to see some immediate feedback/results. However what you have to remember is that in those mediums they already have a strong built in viewers / readerships. With the internet websites usually stand alone, with no followers right out of the gate.

So what’s the solution?

Marketing, marketing, marketing!!!

Tell them YOU EXIST!

Here are some simple things you can do that are effective and won’t break your piggy bank.

* Business Cards (Get your domain name on them)
* Comment on blogs
* Start your own blog
* Leave comments on message boards
* Optimize your website for search engines
* Google Local
* Take advantage of Social Networks
* Go to networking events (don’t forget your business cards)
* Use YouTube

This is just a quick list of some of the many things that you can do to help get traffic to your business website. If you would like any help or advice on any of the above please do not hesitate to contact us.  This is what we do, and we are more then happy to help your business succeed and take your company to the next level.  We can help you use your existing website (or create a new one) and use it as a great marketing tool!

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